Clippers Look to Build Own Identity in Inglewood?


Steve Ballmer, who is the owner of the Los Angeles Clippers finalized terms last week to purchase the L.A Forum in Inglewood, California.

The deal between Ballmer and The Madison Square Garden Co. suggests the Forum was purchased for $400 million dollars. 

The organization announced that the Forum will remain intact, and still continue to be a live music venue. 

Construction of the new arena will be built next to the Forum and feature an 18,000 seat arena alongside a team complex and a community center. 

The Clippers will continue to play at the Staples Center until their lease expires after the 2024 season ends.

This purchase was extremely fulfilling for owner Steve Ballmer ever since purchasing the team from former owner Donald Sterling.

Ballmer has been eyeing a move away from the Staples Center as he recognized it was time for the Clippers to step out of the Los Angeles Lakers shadow. 

The team has shared the Staples center with the Lakers since the 1999 season when it originally opened.

Since sharing the stadium with the Lakers the Clippers have had to play second fiddle to Los Angeles premiere team.


 Not only were the Clippers having to compete with scheduling priority with the Lakers, they also had to compete with the NHL’s Los Angeles Kings. 

The move to Inglewood would guarantee the Clippers scheduling advantages that they previously did not have, and also now being able to offer the ultimate fan experience they could never provide their fans at the Staples Center. 

The Clippers now have a permanent home in Inglewood, and eagerly look to solidify themselves as the number one team in Los Angeles. 

The move to Inglewood will be the beginning of a new era, and new identity for the Los Angeles Clippers. 


Our respondent said,“They can build their own identity.”


Another respondent said,“They want to move out of the Lakers shadow.”


This respondent stated,“Staples Center is completely identifiable with the L.A Lakers.”


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